"Holy Crap" Cereal

I don't really care for the crude name of this cereal, but I quite like the content. This cereal was featured on CBC's "Dragon's Den", a show were entrepreneurs pitch their ideas to a panel of business investors, ready to invest their own cash. It was a success on the show and has been quite popular with consumers. Apparently the product's name changed from Hapifoods to Holy Crap because people kept saying "holy crap, this is great". I really dislike the name-- I think it's really tacky, BUT I was curious about how good this cereal actually was, since it seemed to be getting good press and was a hit on Dragon's Den.

The cereal is a mixture of organic chia seeds, hulled hemp hearts, organic buckwheat, organic cranberries, organic raisins, apple bits, and organic cinnamon. It sounded pretty healthy-- high in iron, dietary fiber, rich in omega 3 and 6 and antioxidants, and a source of protein and calcium.

'Holy Crap' was popular enough to be sold out at Whole Foods, but it was restocked the next time I was there and I purchased a bag despite it's hefty price tag at approx. $12 CAD for a 8oz. bag. I mean, that's an expensive cereal. The serving size is 2 tablespoons and you can mix it with milk (like almond, soy, regular, hemp), yogurt, oatmeal, etc. Did it taste as great as the hype made it out to be? Is it really the "world's most amazing cereal"? Not really. It was good, but it didn't blow me away as the name might suggest. The seeds didn't really taste like anything, the buckwheat added a crunch to it, and the dried fruits sweetened the mix a bit. I liked the cereal because it's healthy but I didn't want to pay that much for it to have it regularly. I read online that some people made their own mix from bulk bins, so that is what I do now and it is less costly for sure, and I don't include raisins because I don't like them. I should note that the hulled hemp hearts may be harder to find. Whole Foods does not sell this in bulk but in small packages and I decided just to settle for hemp seeds instead and my mix turned out fine. I particularly like the cereal when I'm not very hungry but feel like I should eat to give my body some fuel for energy.